Privacy policy

Last updated: 8 October 2026

Mello Soothe is a trading name of & Other Ways. Mello Soothe operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the "Services"). Mello Soothe is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, phone number and email address.
  • Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including the items you view, put in your basket, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
  • Communications with us, including the information you include in communications with us, for example when sending a customer support enquiry.
  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, tailor and improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and the items you're interested in, send you notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customised shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your basket and other activity on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with you. We use your personal information to provide you with customer support, respond to you, provide effective services to you and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or take part in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential breaches of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners, to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
  • When you direct or request us, or otherwise consent, to disclose certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or insolvency, to comply with any applicable legal obligations (including to respond to court orders, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you live, in order to provide and improve the Services for you. In addition, to help protect, grow and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may link to websites or other online platforms operated by third parties. If you follow links to sites we don't own or control, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on them. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those platforms, without limitation as to its use by us or by a third party. Including such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we keep your personal information depends on different factors, such as whether we need it to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.

  • Right to access / know. You may have a right to request access to the personal information we hold about you.
  • Right to delete. You may have a right to request that we delete the personal information we hold about you.
  • Right to correct. You may have a right to request that we correct inaccurate personal information we hold about you.
  • Right of portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing communication preferences. We may send you promotional emails, and you can opt out at any time by using the unsubscribe link in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or your orders.

If you live in the UK or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may also have the following rights:

  • Objection to processing and restriction of processing. You may have the right to ask us to stop or restrict our processing of your personal information for certain purposes.
  • Withdrawal of consent. Where we rely on your consent to process your personal information, you have the right to withdraw it. Withdrawing consent does not affect the lawfulness of any processing based on your consent before you withdrew it.

You can exercise any of these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request, as permitted or required by applicable law. In accordance with applicable law, you may appoint an authorised agent to make requests on your behalf. Before accepting a request from an agent, we will require proof that you have authorised them to act for you, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO). For the EEA, you can find a list of data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the United Kingdom or the European Economic Area, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant UK authority, unless the transfer is to a country that has been found to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and give notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at hello@mellosoothe.com or write to us at & Other Ways (trading as Mello Soothe), Unit A, 82 James Carter Road, Mildenhall, Suffolk, IP28 7DE, United Kingdom.

For the purposes of applicable data protection law, we are the data controller of your personal information.